Tag: Marketing

FEATURE
Live From the HubSpot Inbound Conference in Beantown (Ep. 12)

Live From the HubSpot Inbound Conference in Beantown (Ep. 12)

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There is no doubt that HubSpot is one of the leading CRM platforms for scaling businesses. 

One of the main reasons HubSpot has managed to stay the course in a competitive industry is because of its ease of integration with many other solutions and applications such as Zuper FSM.

Michael Israel and the Zuper team take the show on the road to Boston for the Hubspot Inbound 2022 Conference in this episode. He gives us a sneak peek into the events and discussions at this conference and shares the highlights of Zuper’s partnership with HubSpot.

Michael discusses: 

  • Zuper’s integration with HubSpot
  • The conference that led him to join the Zuper team
  • The speakers and events at the Inbound 2022 conference
  • His experience visiting Boston now as a former resident of the city
  • And more

Resources:

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FEATURE
SEO Tips for Field Service Management Companies with Rob Freedman (Ep. 4)

SEO Tips for Field Service Management Companies with Rob Freedman (Ep. 4)

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When you hear the acronym SEO — What is the first thing you think about? 

If you didn’t come up with search engine optimization, you’re not alone. In fact, a lot of field service management companies don’t really know what’s SEO and how it could benefit their business. 

This week, Rob Freedman, the head of growth at Zuper, sheds light on all things SEO. Rob provides best practices for field service management companies to implement SEO for their firm’s growth.

Rob discusses: 

  • The definition of search engine optimization (SEO) 
  • Why content is still king
  • The value of utilizing key phrases
  • The importance of quality over quantity when it comes to content
  • How using videos instead of  blogs is beneficial for SEO
  • And more!

Resources:

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About Our Guest: 

Rob Freedman serves as the head of growth at Zuper. Rob is a marketing and revenue operations executive with nearly 20 years of experience. He loves growing brands, developing all-star teams, and helping people achieve their professional and personal goals. Rob is a frequent contributor to articles on digital marketing trends, team leadership, and branding. As if all that weren’t enough, he also has two daughters to keep him busy.

He spends his free time listening to music (he’s got eclectic tastes), traveling (he’s been everywhere from San Francisco to Kampala), reading books about the latest innovations in business, or drinking coffee (black).

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